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30/03/2017
A new study commissioned by Microsoft's Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search. Read More
30/03/2017
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. What does it look like, and how can you get your podcasts indexed? Read More
29/03/2017
One report by VoiceLabs predicts that voice device growth will quadruple this year. What data can help us to understand the impact of voice search when it isn’t yet a reporting field provided by most publishers? And what are the implications for search marketers? Read More
29/03/2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP). Read More
28/03/2017
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is going on, and how can banks protect themselves? Read More
27/03/2017
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience's attention before it's gone? Read More
25/03/2017
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the ... read more Read More
24/03/2017
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. Read More
23/03/2017
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Read More
23/03/2017
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button. Read More
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