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26/05/2017
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and keep them engaged and watching your videos. Read More
25/05/2017
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates? Read More
24/05/2017
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search? Read More
23/05/2017
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more Read More
23/05/2017
At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Read More
22/05/2017
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising. Read More
19/05/2017
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed. Read More
18/05/2017
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer. Read More
17/05/2017
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential. Read More
16/05/2017
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI? Read More
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