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21/09/2017
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? Read More
20/09/2017
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them? Read More
20/09/2017
According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy. Read More
19/09/2017
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started. Read More
18/09/2017
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough? Read More
15/09/2017
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching your site to HTTPS can seem intimidating. Read More
14/09/2017
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Read More
13/09/2017
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. Here's how to make sure your page load speed is up to scratch. Read More
12/09/2017
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service - and how successful might it be? Read More
12/09/2017
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush - especially if your site is frequently changing URLs. Read More
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