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28/06/2017
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. Read More
28/06/2017
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results, in a case that started more than seven years ago. Read More
27/06/2017
Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against them in 2014. But there are still some around, and they can play a big role in manipulating Google's vaunted featured snippets. Read More
26/06/2017
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here's how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy. Read More
23/06/2017
JavaScript is the second-largest contributor to page weight, behind images, which means it can play a major role in slowing down the speed of your mobile site. Here's how you can reduce your reliance on JS and reduce its impact on your site. Read More
22/06/2017
Most online sites at some stage will want to expand, and one of the most common ways to do that is by ... read more Read More
21/06/2017
If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for "off-page SEO" - SEO elsewhere around the web, and even offline. Here's how to get started. Read More
20/06/2017
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ... read more Read More
19/06/2017
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. Here are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner. Read More
16/06/2017
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. This column explains how to make sure that any images on your mobile site are light, device-responsive, and use the best format to combine speed and quality. Read More
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